Keep the conversation going with our thoughts, ideas, and opinions on all things creative innovation.

Mike White X Nic Hill

Nic Hill, Co-Founder & Head of Interactive at Sawhorse Productions talks about how brands should adapt their agency model to thrive in a world where technology continuously reshapes how we consume media.

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Mike White X Bianca Cioti

Bianca Cioti, Global Brand Manager at The Heineken Company; Desperados shares exclusive insights into the vital importance of actively listening, co-creation, and building unbreakable bonds with consumers through the use of technology and innovation.

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Mike White X Claire Nance

Claire Nance, Head of Global Industry Marketing & Communications at Activision Blizzard dives into the immersive world of gaming, breaking its stereotypes, and unleashing the storytelling potential.

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Mike White X Caroline Matthews

Breaking Barriers as a Non-Creative Female in a Male-Dominated Field. Caroline Matthews, COO & Founder of KOTO studio talks about the power of becoming a fearless changemaker in the dynamic world of branding.

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Mike White X Felipe Ambra

Learn about the power of consistency as the key to a brand's success. In our latest podcast, Felipe Ambra, Global VP of Corona, shares insights on how the brand achieved success through consistent messaging and clear positioning.

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Mike White X Elle McCarthy

Learn how to champion brand transformation, and how inclusive leadership can transform your business and retain top talent with Elle McCarthy, Executive Marketing & Strategy Leader and Lively CEO, Host Mike White.

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Why should sound be important for brand managers, marketers, and brands in general? Let’s look at the top 10 reasons.

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Mike White X Visha Kudhail

Learn from this episode with Visha Kudhail, Marketing Leader, and Mike White why championing diversity in work culture and marketing campaigns and programmes is a key to success.

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Delve into the world of audio branding or as some call it, sonic branding. However, don’t despair as part of our Brands and Music series, we will be visiting other areas especially AI in due course.

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As we discover more about AI and new tools like AI-generated imagery, we continue to be amazed by their results and possible uses.

Read more from Luke Hughes

Mike White X Dr. Aleks Krotoski

Dr. Aleks Krotoski, Social Psychologist, Broadcaster & Journalist deep dives into the impact of technology on our lives and relationships.

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Mike White X Beth Gordon

Beth Gordon, Trade Marketing & Communications Director, The Independent, discusses how to create change, stay true to your purpose, and get around brick walls.

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Mike White X Edd Atcheson

Edd Atcheson, Head of Transformation and Innovation EMEA at Adobe, delves into how to use technology to improve your marketing strategies and use the art of transformation to stay ahead of the curve.

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The balancing act

When it comes to work-life balance, at Lively we've found a role model in the Karate Kid. Here our COO breaks down our three benchmarks for balance as a hybrid workplace.

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Let's sit and do nothing, said no one, ever.

Why, in such a creative industry that we work in, are we not allowing time for boredom?

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Mike White X Chris Garbutt

How do we navigate the constantly evolving advances in technology whilst remaining creative and at the centre of culture?

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Becoming more eco-friendly

Businesses have a key role in sustainability, and initiatives need to be part of a company’s agenda and active objectives.

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Mike White X Rania Robinson

Lively’s CEO, Mike White talks to Quiet Storm, CEO & Partner, Rania Robinson on how to master the balance between purpose-driven marketing and your brand mission.

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Event Trends 2023, part 2

The follow up to Part 1 of our Event Trends blog post, check out Part 2 here to see what else is on the horizon as we explore sustainability, integrated approaches and well-being.

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Mike White X Mike Ray

Lively’s CEO Mike White talks to Mike Ray, head of business & strategy at Unity Technologies, about how the world of experiences has been turned on its head with streaming platforms, technology developments including music in the metaverse.

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Mike White X Jason Carmel

Lively’s CEO Mike White talks to Jason Carmel, Global Lead, Creative Data at Wunderman Thompson about data, creativity, humanity and the metaverse. Read snippets from their discussion below, and don't forget to register to view the full conversation - it's quick, free and full of content.

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Mike White X Victor Murthy

Victor Murthy from Pernod Ricard talks to Lively’s Mike White in our Fresh Takes virtual podcast. After watching our Fresh Takes panel live from the Contagious villa in Cannes, Victor jumped from audience to interviewee to share his experience of how to measure creativity and increase effectiveness. 

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When two worlds collide: the merging of B2B and B2C

They say opposites attract. But why is that? Is it because there are so many things that are different about the polar opposites that to find some sort of communality it is the things that do complement each other that come to the foreground?

Read more from Nikki Marshall

Event Trends 2023, part I

A whistle-stop tour of the biggest event trends we are expected to see in 2023, with Lively’s opinion sprinkled in.

Read more from Hannah Aldis