Lively’s Mike White talks with Elle McCarthy, Executive Marketing and Strategy Leader: from her journey to success in the business as a woman in leadership driving brands’ transformations.

Here are some of the key highlights from the podcast:

Psychological Safety and Intrinsic Motivation in the Workplace

Find out more about the importance of psychological safety and intrinsic motivation in the workplace, emphasizing the need for leaders to model high-trust environments, vulnerability, and accountability. Elle and Mike share tips on how to create a culture of trust and accountability that leads to better results and employee engagement.

Diversity and Inclusion in Driving Business Success and Innovation

Learn from Elle and Mike about the roadmap for businesses looking to create a culture of trust, promote diversity and inclusion, and drive business success through effective branding and marketing. Brands have the power to create positive change in the world, and Elle’s insights offer a glimpse into the future of branding and the role of brands in creating a better world.

Branding and Marketing to Drive Business Results

Hear from Elle about her extensive experience at Ford, EA and BBDO in understanding consumer behavior and perceptions. Learn more about the importance of differentiation between brand and marketing, effective credentials, and the customer experience in driving business value. 

How to Lead Global Accounts and Transformation Projects

Listen to Mike and Elle emphasize the importance of humor and irreverence in advertising and the need for a bespoke approach to global strategy. Despite the challenges of global travel, she believes that being in person is crucial for building trust and authenticity in local markets.