Embrace your Inner Creativity: The Journey to Transformation

Published 18th Feb 2023 by Lively Worldwide

Fresh Takes video podcast is back with a fresh perspective on the ever-evolving world of marketing. In this latest episode, Lively's CEO, Mike White sits down with Edd Atcheson, Head of Transformation and Innovation EMEA Adobe, to delve into how to use technology to improve your marketing strategies and use the art of transformation to stay ahead of the curve.

The role of AI in empowering creators

Mike and Edd debate about AI being a hindrance or helper and how can people embrace it in everyday life. Discover how creators can unleash their creativity thanks to the Content Authenticity Initiative checking provenance to ensure content authenticity.

The consequences of poor management on creativity

Edd also touches upon the impact of management and processes on creativity, as creativity can often be stamped out as we progress through life. Find out what’s the difference between good vs great management and how you can empower disruptive innovation.

How important is data in the creative process

The episode also explores the role of data in the creative process. Edd shares how data can provide guardrails to ensure that different types of data are not mixed up in the wrong places, creating a safe environment for creative exploration.

The power of the RRR framework

Become a pirate and use that RRR at work! Edd explains how the RRR framework provides a simple way to measure success while avoiding the overwhelming clutter of too many statistics. Learn how to use a set of five user behaviour metrics that will allow you to simply measure how well you're organisation is doing.

Watch the full episode for more insight and transform the way you work.