At Fresh Takes, we want this opportunity to celebrate the incredible women pioneers in the industry who are making change happen, pushing boundaries and breaking stereotypes.

Over the next 6 weeks, we’ll be highlighting women who are inspiring us all to strive for a better and more equal future. This week we’re excited to welcome a guest who’s a real force and always a voice for people who don’t have one; Beth Gordon, Trade Marketing & Comms Director at The Independent and the winner of the Women in Marketing Changemakers Award for her impact on her business, industry and further afield.

Trade Marketing Vs Consumer Marketing

Learn more about the exciting world of trade and consumer marketing with Beth Gordon, as she shares her experiences and insights on how the two fields intersect and how creativity plays a role.

Why Do More Brands Need To Step Up To Make A Positive Difference

Beth and Mike discuss the challenges of making change happen in companies, whether through opportunities to work with brands who share the same values or perseverance to make a real impact in this world. Watch the full episode for more practical tips for creating positive change, even when faced with resistance.

How Authenticity and Social Purpose Go Hand in Hand

Discover the importance of purpose-driven marketing and the need to be authentic and transparent with their audience. In this episode, Beth & Mike share some examples of successful campaigns that strived to make a difference.

Brand Purpose in Line with its Identity

Why is the importance of focusing on your brand vision and not being distracted by competitors essential?

Watch Beth & Mike reveal the key to building a successful brand identity.