Consistency is key to a brand's success. In our latest podcast, Felipe Ambra, Global VP of Corona, shares insights on how the brand achieved success through consistent messaging and clear positioning.

The Importance of Consistency

Corona's consistent message and clear positioning have been the secret sauce to its success. To maintain this consistency, Corona created a toolkit with clear guidelines and collaborated with all its markets. Felipe and Mike discuss the importance of balancing investment between trendy short-term success and potential long-term strategies. Listen to the episode for more details.

Positive Brand Building

Corona established its positive brand image through its commitment to 100% natural ingredients and being the first global brand with a net zero plastic footprint. These key brand dedications create positive memories and initiatives that allow people to connect with nature. Felipe shares his insights and tips on how Corona became a lifestyle brand that offers more than just great beer.

Supportive Work Culture

The podcast also highlights AB InBev's successful brand-building strategy and the team's efforts. Felipe and Mike explore how a supportive work culture within the organization makes a significant difference. A culture of collaboration and support is the key to maintaining a consistent message and building a positive brand.

About Lively Worldwide:

We're a creative innovation agency, building brand experience systems. Connecting to culture, driving impact, innovating without boundaries.