Privacy Policy

Published 02nd Nov 2022 by Lively

Last updated May 2022

Your privacy is important to Lively. We developed this Privacy Notice to provide you with information on how we process your personal data when you create a Lively account, interact with our customer support specialists, visit or visit other Lively websites or use Lively apps that include a link to this Privacy Notice.

Data Controller and Data Protection Officer

We are Lively, the data controllers. 

Our Site is owned and operated by Lively; a Limited Company registered in England under company number 08890987.

Registered address: 10 Western Road, Romford, Essex, United Kingdom, RM1 3JT

Main trading address: 92 Albert Embankment, Lambeth, London SE1 7TY.

You can contact our data protection officer at Lively if you have any questions at or by telephone on 020 3859 5220

Your Rights

If you reside in the European Union, you have the right under the General Data Protection Regulation:

  1. To be informed about our processing of your personal data

  2. To have your personal data corrected if it is inaccurate and to have incomplete personal data completed

  3. To object to processing of your personal data

  4. To restrict of processing of your personal data

  5. To have your personal data erased (the “right to be forgotten”)

  6. To request access to your personal data and information about how we process it

  7. To move, copy or transfer your personal data (“data portability”)

  8. In relation to automated decision making, including profiling

You have the right to lodge a complaint with a supervisory authority ICO (Information Commissioner’s Office). It has enforcement powers and can investigate compliance with data protection laws.

"Personal data” is information relating to an identified or identifiable natural person.


  • Full name and personal details, including contact information (e.g. home and business address, email address, home/business and mobile numbers)

  • Technical information (IP address, Web browser type and version, Operating system, list of URLs starting with a referring site, your activity on Our Site, and the site you exit to.

Purposes and Legal Grounds: 

  • Lively processes your email address because you use your email address and password to sign in to your account. The legal ground for processing your email address for this purpose is based on Lively’s legitimate interest in protecting the security of your account.

  • Lively also processes your email address for the purpose of sending you important information about your Lively products, apps or account, such as important safety information or material changes to this Privacy Policy. 

  • If you provide your opt-in consent to receiving marketing information from Lively, Lively will also process your email address for the purpose of sending you marketing information about Lively products and apps. The legal ground for processing your email address for this purpose is your consent. You may withdraw your consent at any time by changing your preferences in your Lively account or through the unsubscribe link at the bottom of our marketing emails.  

  • Lively also processes your email address to associate it with your Lively account when you interact with our customer support representatives. The legal ground for this processing is our legitimate interest in providing quality customer support.

Transfers and Shares of Personal Data

Lively is a global business. To offer our products, apps and services, we may need to transfer your personal data to other Lively companies in other countries.

When you create a Lively account, add personal data in your account profile, or upload data to your Lively account, your personal data will be collected and stored on Lively servers in the Lively. Personal data regarding individuals who reside in a country in the European Economic Area or in Switzerland is controlled by Lively.

Any transfers of personal data from Lively companies in the European Economic Area ("EEA") or Switzerland to Lively are done pursuant to European Commission approved Model Contractual Clauses.

Subject to applicable data protection law, we may share your personal data with:

  • Sub-contractors and other persons who help us provide our products and services

  • Our legal and other professional advisors, including our auditors

  • Fraud prevention agencies, credit reference agencies, and debt collection agencies 

  • Courts, to comply with legal requirements and for the administration of justice

  • In an emergency or to otherwise protect your vital interests

  • Anyone else where we have your consent or as required by law 

Cookies and Similar Technologies


To help analyze how you and other visitors navigate Lively websites, and compile aggregate statistics about site usage and response rates, we, with assistance from third-party analytics service providers, collect certain information when you visit our site. This information includes IP address, geographic location of the device, browser type, browser language, date and time of your request, time(s) of your visit(s), page views and page elements (e.g., links) that you click. We may use cookies, pixel tags, web beacons, clear GIFs or other similar tools on our site or in our email messages to assist us in collecting and analyzing such information. We use this information to provide better, more relevant content on our site, to measure the effectiveness of advertisements, to identify and fix problems, and to improve your overall experience on our site. We may also engage one or more third-party service providers to provide online advertisements on our behalf. They may use a pixel tag or other similar technology to collect information about your visits to sites, and they may use that information to send you targeted advertisements. For more information regarding this practice and to opt-out of such collection and use of this information by our third-party service providers, please see

If you do not want information collected through the use of these technologies, there is a simple procedure in most browsers that allow you to automatically decline many of these technologies, or to be given the choice of declining or accepting them.

If you reside in the European Union or other jurisdiction that requires us to obtain your consent to use cookies on our sites, then you will have an opportunity to manage your cookie preferences on the sites; except that certain cookies are required to enable core site functionality, and you cannot choose to disable those cookies.

Here are examples of third-party providers of analytics and similar services we currently use:

Analytics Services:

  1. Google: Google Analytics is used to track site statistics and user demographics, interests and behaviour on websites. We also use Google Search Console to help understand how our website visitors find our website and to improve our search engine optimization. Find out more information about how this analytics information may be used, how to control the use of your information, and how to opt-out of having your data used by Google Analytics.

  2. Albacross Nordic - site analytics. Please refer to their privacy policy here.

  3. Mouseflow - site analytics. Please refer to their privacy policy here.

Retention of Personal Data

The following criteria are used to determine data retention periods for your personal data:

We will retain your personal data as long as your Lively account is considered to be active. 

We will retain technical information about your visits to Lively websites and use of Lively app for 12 months.


We request individuals under 16 not provide personal data to Lively. If we learn that we have collected personal data from a child under 16, we will take steps to delete the information as soon as possible.


We have implemented measures in an effort to maintain the confidentiality of all personal information in our custody and control, including only providing access to personal information to employees and authorised service providers who require such information for the purposes described in this document. We maintain administrative, technical and physical safeguards in an effort to protect against unauthorised access, use, modification and disclosure of personal information in our custody and control. To provide you with an increased level of security online, access to your personal information on certain of our websites may be protected with a password you select. We strongly recommend that you do not disclose your password to anyone. We will never ask you for your password in any unsolicited communication.

Privacy Policy Updates

We may update this Privacy Policy from time to time as we add new products and apps, as we improve our current offerings and as technologies and laws change. You can determine when this Privacy Policy was last revised by referring to the “Last updated” legend at the top of this page. Any changes will become effective upon our posting of the revised Privacy Policy.

We will provide notice to you if these changes are material, and, where required by applicable law, we will obtain your consent. This notice will be provided by email or posting notice of the changes on the Lively websites and apps that link to this Privacy Policy.