Welcome to Fresh Takes

Culture and technology are two of the biggest forces shaping today’s future: and they’ve never been more intertwined. Understanding the push-and-pull at the core of this strange relationship is critical to pushing creativity forward.
Fresh Takes is where industry pioneers share their stories and ideas. Where a community of forward-thinkers comes together. And where you can find inspiration and insights into what’s coming next in our ever-changing world.

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SXSW 2024

We had a great time bringing together the Fresh Takes community for an unparalleled blend of innovation, insight, and connectivity at SXSW. VOD is now available.

Find the full write up below and register to access VOD full of insights and case studies from our speakers at the event.

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Join your host Mike White, CEO of global creative innovation agency Lively, in conversation with the pioneers shaping the future of culture, as they delve into the biggest stories in marketing. In our new episode, Nic Hill, Co-Founder & Head of Interactive at Sawhorse Productions talks about how brands should adapt their agency model to thrive in a world where technology continuously reshapes how we consume media. Watch the highlights now, and register below for the full episode.


Hear from the best in the business and spark your curiosity with talks from our live and virtual Fresh Takes events all over the world. These brands are already winning over the metaverse “Creativity and a sense of humanity are going to enter the future in a very real, very focused and very diligent way” With Najoh Tita-Reid, CMO of Logitech. Recorded live at Fresh Takes Cannes 2022.


Thoughts and opinions straight from the source, plus podcast summaries and other goods.
Let’s sit and do nothing. Said no one, ever.
It’s about time we shift the mindset that boredom=laziness. When the reality is, it can actually spark creativity.
“The theory is boredom allows openness, and ready openness can foster new experiences and thus creative insight.”

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Our Partners

Fresh Takes is made possible by everyone who tunes in and turns up, as well as our wonderful partners. Find out what they can do for you too.